Evaluation Question 4: Who would be the audience for your media product?

As mentioned on our research and planning blog, we decided that the most suitable audience for our film would be 15 to 24 year old male and females. Upon discussing this concept, we decided that this would be the most appropriate age range due to the usage of drugs, sexual content, alcohol, and strong language. Having our target audience as both male and female was decided due to the aspects and content of the film also. Most females enjoy romantic films, which is an underlying genre within our film – Candice and Nathan eventually getting together after a long struggle of being on “opposing teams”.

     In order to ensure/prove our decisions, we decided to create a survey monkey (Which you can see here: https://www.surveymonkey.com/s/CSDNV8K ) and put it alongside our opening on Facebook, therefore allowing us to get the public’s opinion on what audience they believed to be appropriate.

Our first question on our Survey Monkey was “Are you male or female?” This immediately enabling us to see which gender is going to be susceptible to being influenced by social media, and hearing about our film that way.

This graph shows that the majority of the people that took our survey were males. This could be due to the fact that it is simply because more males are on Facebook, and had heard about this post more than females, or because more males watch videos over their Facebook newsfeed, therefore enabling us to take into account which gender will be more susceptible to public influences over social media.

 

Our second question on the Survey Monkey was “If male, what aspects of the opening appeal to you?” This question enables us to analyse whether we were correct in our analysis of what appeals to males in films, which then either agrees or disagrees with our research and planning blog.

From this pie chart you can see that we were correct as on our blogs, we noted that males would be into the action part of the film.

Also from the pie chart we can notice that the males are also into the sexual content and drug and alcohol consumption. Even though not as popular as the action, this notifies us that we succeeded on many aspects of our film, and will have the male audience interested at all times during the film.

Romantic interest has also taken up a small segment amongst this pie chart, showing that even though a very minute amount, some of the male population also care about this aspect within films, which means we will also be catering for this audience.

The third question takes into consideration the females which took part in our survey: “If female, what aspects of the opening appeal to you?” As mentioned on the male’s part, this question enables us to see whether we were correct in our analysis of what appeals to females in films, which then agrees or disagrees with our research and planning blog.

From this pie chart, we are able to see, as predicted, that romantic interest plays a very large role in the female interest to films, telling us that we were correct to include this aspect to our film in order to allow a wider audience opposed to leaving it fairly narrow.

Unsurprisingly, sexual content also seems to appeal to the female audience. As this, normally, coincides with romantic interest, this was expected from the females which participated within our Survey Monkey.

However, action makes an appearance on this pie chart in a fairly large way. This shows us that even though the majority of females would be interested due to the romantic/sexual side, action would also attract the feminine audience, even if it is only a small amount.

Drug and alcohol having shown an appearance is no surprise either. Due to the age group which took part within our Survey Monkey, this was expected, as seen on the pie chart within the next question.

Question four on the Survey Monkey was, “How old are you?” As seen on the following bar chart, the majority of people that took our survey were around the target audience which we were aiming for.

This has enabled us to see if our target audience has liked our idea, and if it has been successful in attracting the correct audience. In both cases, we have succeeded.

“Have you shown an interest in this film from the opening content” was the fifth question on our Survey Monkey. This shows that our opening was extremely popular! Even though this chart shows that an interest has been shown, it also shows that you cannot please everyone. Not every movie is going to be a hit with the entire population.

Our penultimate question was “What type of audience do you think this film would be best aimed at?” This question gets us a “second” opinon on what the audience should be.  From this pie chart, we can see that the biggest segment is for “Teenagers (13-19 years old)”. This agrees with our original idea on what the target audience should be. As does the only other segment on the pie chart of “Yound Adults (20-28 years old)”. From this, we can understand that the content which we have included is ideal and attracting the correct age group.

The final question was “Do you feel that this film would relate to a specific ethnic group? If so, what one? And Why?”. This question allows us to see if we have created a film which is particularly aimed at a specific are of society, opposed to it being completely generalised.

From this first chart, we can see that more people didn’t think it was  specified to a specifc ethnic group which is what we were aiming for. However, a few people did think that it was specified, which is why we included the following parts to this question to find out more.  

This chart gives us information on what ethnic group the public thought our film was aimed at.

As we can see on the chart, each ethnic group is equal. This could be due to the fact that the idea of it being specified to a particular ethnic group is down to interpretation opposed to the film leaning towards a group.

This final chart gives us the final piece of information that we need to see why some people felt like our film related to a specific ethnic group. The largest segment on this pie chart is casting. As there is both black and white people as the main characters within this film, this could have influenced their opinion. With the content being the second largest segment on the pie chart, we can see that it is an important aspect on influencing people’s idea on whether a film focuses/relates to a specific ethnic group. The final segment is location. With it being set in urban London, people may instantly think of the black community, not due to racism, but because that is what the majority of urban “chavy” areas consist of.